AWARE Brand Design
AWARE provides services to developmentally disabled children and adults, including housing, job training, and education. The key factor that differentiates AWARE from similar providers is their focus on potential. Their services are structured to help people live independent lives. Many of the people they serve often feel marginalized and forgotten by a society that focuses on their disability. In contrast, AWARE focuses on their ability, believing they can live full, independent lives, and providing them the tools to do so.
Inspired by symbols of the sun, the logo represents AWARE as a strong, nurturing role in their customer’s lives. A series of uppercase 'A's form rays of the sun as well as people in a celebratory pose with raised arms and joined hands.
My Roll: Designer