What would motivate someone to be cautious while cycling or walking around urban traffic? A reminder that getting hit by cars fucking sucks. Of course, we couldn't just come out and say that. Instead, we paired common cycling and walking myths with startling visuals to express the violent and unexpected nature of automobile vs pedestrian accidents.
These TV spots served as a general PSA and driver to the fact filled microsite: CRASHTHEMYTH.ORG
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