Frontier Cancer Center Print Ad Campaign
Frontier Cancer Center needed to stand out amongst their much larger competitors. Philosophically, they already did. They viewed cancer treatment as an opportunity to find hope in seemingly hopeless situations. They approached cancer care with a decidedly positive outlook. They kept a small staff that personally learned about their patients and their needs. They saw each person as unique and specified their treatments accordingly. They made special accommodations for families so the days at the treatment facility weren't disrupting precious time. They did everything they could to make the process an uplifting experience.
The word 'can' embodies the spirit of Frontier and reflects the attitude they encourage in their patients. We turned the word 'cancer' into 'can' by using a hand drawn scribble, representing the human touch triumphing over adversity. The mark accompanies portraits of the patients, complimenting their expressions of determination and confidence.
Amongst the clutter of soft, feel good healthcare ads produced by their competitors, Frontier stuck out with its mesage of confidence, strength and hope.