NAYA Communication Materials
NAYA family center is a non-profit organization dedicated to providing services for self identified Native American families. Their mission is to enable Native American youth and families to thrive in a modern urban environment by strengthening cultural identity and values.
Upon redesigning NAYA’s communication materials, including event invitations, annual reports and a website, we explored the contrast between distinctly Native American visuals and modern graphic design elements. Historical Northwestern Native American Art served as a reference for hand drawn geometric patterns, careful attention to whitespace, and a stacked layout structure. Those elements were complimented with modern typography, vibrant photography, and bright white paper stocks to create a distinct visual language, representing NAYA’s mission of enabling Native American youth to thrive in a modern environment while honoring cultural tradition.