Bozeman Daily Chronicle Ad Campaign
In an age of instantly available information on a vastly growing form of media, local newspaper's are struggling to find their place. When working with Bozeman, Montana's local paper, our team at Flying Horse Communication took the attention off of the array of devices available, and focused on the content.
Forms of media will continue to change, and along with them, so will the way we consume information. What wont change, however, is the value of relevant information. Local newspapers are able to offer content that is uniquely relevant to the the people of their community.
We created a campaign that highlights the roll that local content plays in our lives by focusing on specific types of information found in the local newspaper and presenting situations where that content is needed most.
The TV spots targeted a wider audience, appealing to both subscribers and non. A complimentary print campaign ran within the paper as a way to remind current subscribers of the value of the local content, drawing them in to sections they may have otherwise passed over.