Kafé Utza Identity
In the dusty badlands of Eastern Montana sits the little ranch town of Miles City. It's the last place one would expect to find a Basque inspired coffee shop. The name, Kafé Utza, is the Basque term for "Black Coffee”. The shop’s owner felt that her home town, if given the chance, would respond well to the fine pastry and fresh roasted small batch coffee found in the Basque region of France.
Kafé Utza needed an identity that would represent its Basque influence and high end products without being intimidating to the predominantly rural culture of its home. We paired an iconic Basque beret with a familiar coffee cup to create a somewhat playful beret capped head. The lowercase, classic sans-serif typeface makes for an approachable logo that hints at a foreign influence.
Being a small business with a small budget, it was important that the identity could function well in inexpensive applications, such as stamped packaging. Single color black printing, while a literal reflection of the brand name and product (black coffee), makes branding a wide range of items financially feasible while still being recognizable.
My Roll: Designer