Aware Branding

My Role: Designer, Flying Horse Communication

AWARE is Montana’s largest service provider for people with behavioral health, emotional, or physical disabilities. Despite having 1,400 employees in 37 communities across the state, AWARE suffered from relatively low awareness. They asked Flying Horse to help boost their awareness so they could connect families to the services they desperately needed.

Inspired by symbols of the sun, the logo represents AWARE as a strong, nurturing role in their customer’s lives. A series of uppercase ‘A’s form rays of the sun as well as people in a celebratory pose with raised arms and joined hands. A bright color palette reflects the vibrant energy of the people they serve.

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