Mask Montana PSA
My Role: Designer & Developer, Flying Horse Communication
After data showed that COVID-19 cases were on the rise amongst Montana college students returning to the state after the summer break, two of our public healthcare clients joined forces to tackle the problem. After some research, we found that concern over contracting the virus was low amongst younger people, so they were less likely to wear a mask.
Our solution was to create an ad campaign informing Montana’s younger demographic that the primary goal of wearing a mask is to protect someone else from catching your illness.
