Aware Branding
My Role: Designer, Flying Horse Communication
AWARE is Montana’s largest service provider for people with behavioral health, emotional, or physical disabilities. AWARE asked Flying Horse for a new brand to help boost their awareness so they could connect families to the services they desperately needed.
Inspired by symbols of the sun, the logo represents AWARE as a strong, nurturing role in their customer’s lives. A series of uppercase ‘A’s form rays of the sun as well as people in a celebratory pose with raised arms and joined hands. A bright color palette reflects the vibrant energy of the people they serve.
