Mask Montana PSA
My Role: Designer & Developer, Flying Horse Communication
After data showed that COVID-19 was spreading among Montana college students, two of our public healthcare clients joined forces to tackle the problem.
Research showed concern over contracting the virus was low amongst younger people, causing them to be less likely to wear masks. Our solution was to create an ad campaign urging Montana’s younger demographic to wear masks to protect more vulnerable populations.
We created social media ads with visually captivating sayings about wearing masks. The ads drove visitors to a landing page that broke down the CDC guidelines into easily digestible chunks of information. Other local PSAs had taken a heavy approach to pandemic-related messaging. Considering our demographic, we felt a more playful tone would be the most effective route.
