Bitterroot Health Branding
My Role: Designer, Flying Horse Communication
Faced with competition from nearby national hospital networks, Marcus Daly Memorial Hospital needed a brand that reflected its commitment to providing high-quality healthcare to the community.
It was crucial to tell a story of unity, community, and life. Located in the heart of Montana's Bitterroot Valley, we drew inspiration from the bitterroot flower. Native populations discovered its nutrient-dense roots could provide food during long winters.
The abstract flower petals come together to represent a united healthcare team and community, while the vibrant color palette energizes the brand.
