Mask Montana PSA
My Role: Designer & Developer, Flying Horse Communication
After data showed that COVID-19 was spreading among Montana college students, two of our public healthcare clients joined forces to address the issue.
Research indicated that younger people were less concerned about contracting the virus, making them less likely to wear masks. Our solution was an ad campaign urging Montana's younger demographic to wear masks to protect vulnerable populations.
We created visually engaging social media ads that led to a landing page with easily digestible CDC guidelines. Unlike other local PSAs, we adopted a playful tone to connect with our audience.
