Fluence Branding
My Role: Designer
Fluence created a model with the potential to transform medical debt payments across the U.S. through financial coaching and education. Flying Horse was hired to name the organization and develop its visual identity.
A 'fluence' refers to a stream of particles crossing an area, derived from the Latin 'fluere,' meaning 'to flow.' It evokes a sense of freedom and movement, reflecting what individuals with medical debt are desperately seeking.
